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№003·Case study

· Live

E-Commerce Platform

SmartApes

Smart Apes is an educational commerce platform for children. It sells physical products, online courses, tutoring sessions, and digital goods in one storefront, turning a mixed-type catalog into a single shopping experience for parents.

Role
Backend Engineer
Org
Smart Apes
Year
2023 - 2024
Window
2 Years
StackReact · TypeScript · PostgreSQL · Stripe

№02 — Build log

How this took shape.

Read it sideways. Stage, problem, decision, outcome.

№01ChallengeWhat needed solving
Smart Apes sells across four surfaces at once — physical products, digital goods, online courses, and tutoring. The store had to carry all of them without turning into a generic multi-vertical catalog.
№02System DecisionWhy the system was shaped this way
Built a commerce stack with a curated catalog model, a checkout flow that accepts mixed-type orders, and Stripe as the payment layer. Inventory, orders, and digital fulfillment share one data model so operations stay on a single pipeline.
№03OutcomeWhat changed after shipping
Parents can mix a physical kit, a course seat, and a digital download in one checkout. Reporting and fulfillment stayed unified instead of splitting per product type.
Shipped Deliverables Concrete features in the product
Product catalog management across physical, digital, and course typesShopping cart and checkout with StripePayment gateway integration and order confirmation flowOrder tracking and customer-facing history
Portfolio · live2026 · Jakarta · GMT+7

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